Depending on the stage of the project you're at,
as well as your needs and business goals,
we'll work together to create a path to success.
We conduct UX workshops, select research methods, techniques, and tools, create prototypes, and test them with users. We prepare reports based on the test and research results, and provide design recommendations regarding product usability.
We draw on knowledge shaped in the field of HCI (Human-Computer Interaction). We combine the most effective methods, including Design Thinking, User-Centered Design, Service Design, as well as classic business analysis.
Design processSTEP BY STEP
- 01 Discovering
- 02 Defining
- 03 Generating
ideas and solutions
- 04 Prototyping
- 05 Testing
- 06 Expert
- 07 Testing
- 08 Implementing changes
to the prototype
- 09 Technical work
(front-end; back-end: SCRUM)
- 10 Deployment
- 11 Periodic
analysis and testing
- 12 Maintenance
of the service
- 13 SLA (Service Level Agreement)
We analyze and research
A thorough analysis of our clients' needs is the common denominator of all our actions. By analysis, we mean not only familiarizing ourselves with the brief. We obtain necessary information through consultations, workshops, interviews, surveys, document analysis, and examining the brand's visibility in the media space.
We carry out projects comprehensively. We are able to conduct both usability testing of graphical interfaces (portals, applications, websites, systems, multimedia kiosks, ATMs) and survey research related to brand awareness, measured by indicators such as spontaneous brand awareness, aided brand awareness, and top of mind brand.
Discovering user needs
To make an investment successful, it's worth finding out (or confirming) who the customers are, what they need, what motivates them to act,
and in which areas they see benefits or problems.
- 1 For what purpose does the client choose your service/product?
- 2 What does the client use them for?
- 3 What tasks does the client accomplish using your proposed services or products?
- 4 What goals does the client achieve as a result (professionally, personally)?
- 1 What value does the product/service deliver to the user? (e.g., I like using Blik for fast payments because it saves me a lot of time during online shopping)
- 2 What will give the user satisfaction?
- 3 What contributes to the customer's benefits?
- 4 What will make the user's life easier, more enjoyable?
- 5 What is valuable to the user?
- 6 What results does the user expect?
- 7 What are the user's goals, ambitions?
- Relatively often, respondents draw attention to problems (for example, when entering portals, pop-up windows "turn on / block notifications" annoy me).
- They explicitly identify functionality that causes obstacles or difficulties in performing specific tasks.
How could we help Joanna (persona) so that she wouldn't have to "click off" the PUSH notification consents when entering the website, while also having the ability to easily enable them?
How could we help Adam (persona) download 15 files containing product instructions/certificates quickly and conveniently, so that he would have a sense of saved time and comfortable use of the website?
How could we help Wiesław (persona) quickly download photos of arrangements so that he could save time and quickly insert these photos into a PDF file with offers and not have to call your company representative to request these photos?
Based on a collective discussion, the team generates ideas. One idea can provide value for creating several others. On average, during a 20-minute session, a team of 7-8 people generates 15-20 ideas related to answering (solving) generative questions.
It's like a brainstorming session, but with the difference that each participant writes down their ideas and passes them on to the next person in the group, who then adds something of their own (this can be compared to a snowball effect) or it serves as a stimulus to create a completely different idea.
It involves individual work, where each participant writes down and then presents their ideas.
The classic variant of brainstorming enriched with additional participant engagement by writing down ideas on a flipchart board. Other people can approach the same board and develop previously recorded ideas. It is well known that physical activation also has an impact on the efficiency of intellectual processes.
A successful prototype is not the one that works flawlessly.
A successful prototype is the one that helps us
learn something - about our goals, procedures, and ourselves.